If you want to play in the big leagues, you can’t do it alone. PR is how great ideas become visible, credible, and scalable — and award-winning publicist Marisa Vallbona shows exactly how to make it work. From top-tier placements to crisis control, Marisa breaks down the difference between paid ads, earned media, and what actually grows a brand.

🎙️If you want to play in the big leagues, you can’t do it alone. PR is how great ideas become visible, credible, and scalable — and award-winning publicist Marisa Vallbona shows exactly how to make it work. From top-tier placements to crisis control, Marisa breaks down the difference between paid ads, earned media, and what actually grows a brand.
Marisa Vallbona is the founder of CIM Inc PR, a nationally recognized public-relations firm. She’s spent 30+ years building newsroom relationships, landing clients in outlets like The Wall Street Journal and Newsweek, and guiding leaders through high-stakes storytelling — launches, thought leadership, and crisis communications.
00:00 Intro — Don’t Go It Alone
03:10 Why visibility starts with investing in yourself
09:44 The difference between paid and earned media
16:15 Building credibility that lasts
23:40 The hidden ROI of PR
31:02 How to repurpose press for SEO + social growth
38:45 Crisis PR: controlling the narrative
45:10 Final takeaways: play bigger, start now
48:12 Closing reflections
LinkedIn (Marisa): https://www.linkedin.com/in/marisavallbona
Website (CIM): https://www.cimincpr.com/
YouTube (CIM): https://www.youtube.com/channel/UCHan3UlOCJgKmEQVBIpKZdA
Facebook (CIM): https://www.facebook.com/CIMIncPR/
Instagram (CIM): https://www.instagram.com/cimincpr/
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